1,567 organic reach within 24 hours
Social media organic reach has gone way down. An average Facebook post will only reach 5% of the total followers
However, by applying a proper social media strategy we can get the best of Facebook organic reach
Goal:
Create social media strategy that brings in more organic reach to the brand without using paid ads
Developing a strategy to achieve the goal:
In the Facebook post shown below 3 factors determining the increase in organic reach for the post
1. Understanding the type of audience we want to reach out to
2. Adding a good & relevant caption
3. Using the face of the person itself instead of a stock photo
4. Mentioning the content for the post in 4 simple bullet points
1. Understanding the type of audience we want to reach out to:
The topics that we prepare for the social media content should align with the type of content that our ideal audience wants to see.
In this case, the client is a network marketer and is looking for people who would join his network marketing business as a downline.
Ideal audience: people who are looking for a side income or want to start their own business
Type of topics for social media content: entrepreneurship, starting their own business, success motivation, etc
2. Adding a good & relevant caption:
The caption should describe what the image post is all about in brief giving them some more info regarding the post
3. Using the face of the person itself instead of a stock photo:
An image post with an image of a person gets more reach as compared to an image post without a person photo. Here we used the image of our client
4. Mentioning the content for the post in 4 simple bullet points:
Instead of putting the content in a paragraph manner, we divided it into bullet points making it much easier to read for the reader
Final results:
Taking the above steps as mentioned most of the post for the client got an organic reach of 500+ for 2400+ Facebook followers Facebook page and the following post was posted on 15 march and it was able to reach 1000+ organic reach within 24 hours
